The Jim Henson company has named Wild Pumpkin as the licensing agent for the Pajanimals preschool brand Australia and New Zealand.
A co-production with The Jim Henson Company, 24-hour preschool channel Sprout and Sixteen South Television, the series airs on ABC in Australia and TVNZ in New Zealand.
Aside from the TV series, the brand has already extended to DVDs, plush toys and sleepwear in both countries. Throughout the year, Pajanimals will be expand into other product categories including bedding, bath time products, additional toys and live events.
Newsletter
