Munich-based brand management and media company m4e AG has expanded the Mia and Me licensing program to include more than 30 German licensees ahead of the International Toy Fair, which is being held next week in Nuremberg.
German toy manufacturer Simba Toys will bring plush and water toys as well as outdoor toys onto the market, while Spielkartenfabrik Altenburg (ASS Altenburger) is developing card games and Blue Ocean Toys is creating a paper toy called Papereenz. United Labels is set for tableware, cutlery, gift articles and watches. Additional licensing partners include Schmidt Spiele, Ravensburger and Clementoni.
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