Characters from Zodiak Kids’ preschool series Waybuloo have made their way onto baby clothing that is now available in UK Asda George clothing stores and online at George.com for the UK market.
The exclusive ranges include branded sleepsuits, hooded towels, pajamas and bodysuits for boys and girls ages 0 to 24 months.
To mark the launch, Asda is hosting a baby and toddler-themed competition online.
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