Tween online lifestyle community Fanlala is boosting its production output thanks to a newly launched Santa Monica-based studio that will focus on creating original new web series.
A range of Disney and Nickelodeon celebrity guests – including singer Keke Palmer and the band IM5 – have made appearances at the studio, which will churn out a crop of new web shows including a weekly music countdown series called The Fanlala 5ive, an online VOD series hosted by Radio Disney personality Daphne Blunt (pictured) entitled Daphne’s Look of the Week, and a new fictional comedy series called Josie and Her Celebrity Friends.
While such content will continue to be showcased on the Fanlala website, the company is now also working with key distribution partners including YouTube, AOL On, Blinkx and Kabillion on Demand.
Along with quizzes and pools, new video content contributed to Fanlala’s growing traffic numbers last year. The social destination also features customized music, entertainment news as well as community features.