Former CPLG licensing and marketing specialists Monique Beck (left) and Jannienke Mulder (right) have opened J&M Brands, a new licensing agency in the Benelux.
The new company, which specializes in licensing, marketing and brand management, is working with a number of popular kids character IP including Snoopy, Paul Frank, The Little Prince, and Mouk.
Beck is the former director of CPLG, a role she held for 20 years ending in October 2011. Mulder was most recently the owner and kids marketing specialist of her own company, Mulder TMC and was previously a marketing director at CPLG and marketing manager at Hasbro.
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