BBC Worldwide has appointed veteran BBC executive Amanda Hill to the newly created position of chief brands officer.
In her new remit, Hill will join a senior executive team and will be tasked with creating an overall global strategy for 14 BBC Worldwide brands including popular kids diginet CBeebies, as well as Global iPlayer, Top Gear, BBC Earth and Doctor Who.
Hill, who joined BBC Worldwide 10 years ago as head of factual and lifestye and is currently MD of BBC Earth, will also be responsible for developing new BBC brands for future revenue growth.
BBC Worldwide created the new position as part of its recent restructure from divisional to geographic lines of management.
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