In a move to expand the multimedia experience for hit stop-motion animated series Toby’s Travelling Circus, UK-based Komixx Entertainment has launched a new microsite for the property.

The site, www.tobystravellingcircus.com, features news, information, downloadable coloring games and galleries.

Toby’s Travelling Circus, which now reaches two million viewers since its September 15 debut on Channel 5′s Milkshake! in the UK, follows the story of a regular seven year-old boy who happens to be the ringleader of his own magical travelling circus.

The web launch comes as Milkshake! is set to air “Snow Baby,” a Toby’s Travelling Circus Christmas special for December 23.

Produced in the UK by Manchester’s MacKinnon & Saunders studios, the series also has a new rep in UK-based Union Media who signed on in August to handle global distribution rights for the brand.