In advance of December 13’s London premiere of the New Line Cinema and MGM Pictures feature The Hobbit: An Unexpected Journey, UK bookseller Waterstones and Warner Bros. Consumer Products have partnered on a multi-category promotional event.
In addition to stocking its UK store shelves with toys, games, books and collectibles from licensees including LEGO, Vivid, Ravensburger, Winning Moves and Noble Collection, Waterstones has transformed its flagship London store into Bag End, the cozy Middle Earth home of The Hobbit and unlikely hero Bilbo Baggins.
Themed displays will also be featured in 220 Waterstones locations and the event will be supported with an extensive online and social media marketing campaign.
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