Hasbro has announced it will combine all of its content initiatives, including television, film, commercial productions and short-form content, under L.A.-based Hasbro Studios president Stephen Davis.

The move, which is aimed to increase efficiencies of Hasbro’s content development capabilities across its global franchises, will see Davis report Hasbro CMO John Frascotti and take on expanded duties such as overseeing the studio’s multi-year feature film slate including Transformers 4 with Paramount, Stretch Armstrong with Relativity Media and Candy Land with Sony.

Davis, who has headed up global TV development, production and distribution for the studio since it launched in 2009, will also oversee Hasbro’s L.A.-based Film Group and its Rhode Island-based studio which produces the company’s commercials and short-form content.

Motion Pictures SVP, Bennett Schneir and Rhode Island’s Cake Mix Studio SVP, Terry Scott will now report to Davis.

In his three years at the studio, Davis has helped the company produce approximately 750 half-hours of programming including hit series Transformers Prime, Littlest Pet Shop and My Little Pony: Friendship is Magic.

Before joining Hasbro, Davis served as Family Entertainment Group’s CEO.