LazyTown Entertainment has paired up with mobile media and commerce portal solution company Startal and released the first LazyTown portal app.
Available now as a free and paid app on the Apple App Store for iOS devices, the new app gives children and parents a robust offering of LazyTown content including select episodes of the hit health-themed TV series, wallpaper packs, Facebook and YouTube channel access, music videos, online games, and ringtones.
Turner Broadcasting’s LazyTown, which is created by and stars Icelander Magnus Scheving, has also expanded into live shows, music, games, radio and publishing. The series currently airs in more than 100 countries worldwide and is expected to be a landmark property for UK preschool channel Cartoonito. Turner will air seasons one and two on Turner channels before season three reaches viewers next year.
In the US, the series currently airs on 24-hour preschool network Sprout, on an NBC Saturday morning programming block, and on Telemundo in Spanish. Sprout is set to air the brand-new third season in spring 2013.