A new survey by New York-based, mom-targeting agency Child’s Play Communications has found that toys and apparel are the top purchases made by moms as a result of a social media recommendation.

Results from the study How Moms are Using Social Media RIGHT NOW – and How You Can Make the Most of It, were presented at the eighth annual Marketing to Moms Conference in Chicago this month.

Key findings from the survey, which reached out to 1,200 moms active in social networking and blogging, showed that toys topped the list of purchases influenced by social media, and 92% of moms are buying products as a result of a social media recommendation. Blogs also impact moms’ purchasing decisions more than any other social media platform (80%).

Moms listed Facebook, Twitter and blogs as the three most popular social media platforms they use, but moms are spending less time on Twitter (33%) and more time on Facebook (64%) than in the past.

Additional results found that Pinterest was the platform most moms (63%) tried for the first time this year while Instagram is proving a popular new choice topping the list of technologies moms (28%) were likely to try next.

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