Screen 21, BRB Internacional’s production arm, has partnered with IP owner Dracco to produce a 3D animated series inspired by the girls horse-based toy brand Filly.
To date, Dracco has sold more than 50 million Filly dolls, with their strongest sales centered in Germany and Poland. The collectible toy has distribution throughout Europe, as well as North and South America.
The 26 x 26-minute series will debut in 2014.
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