Twentieth Century Fox Consumer Products has made three key promotions to further bolster its global strategy.
Lora Cohn has been named SVP of global brand management and strategy, while Teri VanLandingham and Peter Leeb have been appointed to the post of VP in the same division.
Cohn is a 17-year veteran of Fox Consumer Products and her new remit will have her overseeing the film and TV properties. She will also focus on expanding the division’s portfolio by adding more properties from the company’s stable including Fox Sports, UFC and the National Geographic Channel.
VanLandingham and Leeb will be charged with developing and managing brand strategies for film and TV IP including Ice Age, Dairy of a Wimpy Kid and Rio.
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