And the 2012 Licensing Awards winners are…

The seventh-annual UK-based Licensing Awards have been announced in honor of this year's best in all areas of the licensing and marketing industries.
September 13, 2012

The seventh-annual Licensing Awards, which drew more than 1,300 retailers, licensees, licensors and suppliers to London’s Grosvenor House Hotel on September 11, have been announced in honor of this year’s best in all areas of the licensing and marketing industries.

Moshi Monsters was a triple winner taking home awards for best licensed toys or games range, best written, listening or learning range, and best schoolers, tween or teen licensed property. Toy retailer The Entertainer, meanwhile, took home the top retailer award and the best kids retailer of licensed products award.

Here’s a snapshot of this year’s winners within the kids/youth categories:

Best Licensed Toys or Games Range

Moshi Monsters toy range from Vivid Toy Group

Best Licensed Preschool Apparel Range

The Gruffalo Collection for TU Sainsbury’s with Brecrest Babywear

Best Licensed Children’s Apparel Range

Angry Birds t-shirt range for Next from Fashion UK

Best Licensed Written, Listening or Learning Range

Moshi Monsters range from Penguin UK

Best Licensed Paper Products or Stationery Range

Hello Kitty Liberty Art Fabrics Stationery from Blueprint Collections

Best Licensed Brand Range

Monopoly Collection from Gift Republic

The Innovation Award

The Muppets Augmented Reality t-shirt range from George@Asda

Best Preschool Retailer of Licensed Products

Sainsbury’s (includes TU Clothing)

Best Kids Retailer of Licensed Products

The Entertainer

Best Direct Selling Retailer of Licensed Products

Top Retailer Award

The Entertainer

Best Preschool Licensed Property

Peppa Pig

Best Schoolers, Tween or Teen Licensed Property

Moshi Monsters

Best Celebrity Licensed Property

One Direction

The Best Classic Licensed Property

Mickey Mouse

The full list of winners can be accessed at

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at



Brand Menu