FremantleMedia Enterprises (FME) has inked a deal with European toy distributor Giochi Preziosi for the master toy rights to the animated, interactive preschool series Tree Fu Tom, and the show has been picked up by a number of new broadcasters around the world.

The new master toy agreement will see Giochi Preziosi produce and distribute a range of Tree Fu Tom toys (action figures, playsets, role play items and vehicles), in the UK and across Europe. The toyco also has the exclusive toy rights across EMEA.

New broadcasters on board for the adventure comedy series include Switchover Media (K2 and Frisbee) in Italy, NRK in Norway, YLE in Finland, Knowledge Network and BBC Kids in Canada, and VRT (Ketnet) in Belgium.

The Daniel Bays created and produced series, which has been a hit for CBeebies in the UK since launching early this year, follows the adventures of a boy with magical powers who lives in the world of Treetopolis.

The series targets kids ages three to six and is designed to help children’s movement development particularly those who suffer from Dyspraxia.

Tree Fu Tom is a British co-production between FME and the BBC for CBeebies with animation from Blue Zoo Animation.