Miami, Florida-based Exim Licensing has partnered with licensor MGA Entertainment to rep the toyco’s Lalaloopsy brand of collectible rag dolls for the Latin America (excluding Brazil).
The brand, which targets kids four to eight, currently encompasses toys, merchandising, a Moonscoop TV series, videogames, DVD, music, publishing, and an interactive website.
The latest partnership follows on the heels of MGA inking a licensing deal with Florida-based toyco Jazwares to produce the first ever line of electronics based on the IP.
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