Tokyo-based animation producer and distributor d-rights and Dubai, UAE-based toyco NewBoy have appointed Cookie Jar Group as the exclusive TV distributor for North and South America and licensing agent for North America for its hit space adventure, car-racing animated series Scan2Go (52 x 30 minutes).

The Japanese-Korean-Middle East anime TV series targeted to boys ages four to 12 premiered in Italy in August 2011 on free-to-air children’s channel K2 and is co-produced by d-rights, NewBoy, SBS Productions, and Stonebridge Capital.

Scan2Go, which also airs on Spain’s Clan TV and Portugal’s Panda TV, focuses on motor racing contests involving model cars driven with special power and turbo cards.

The new deal comes as toys based on the series experienced successful sales in Italy and Spain over the last Christmas holiday season and into January, according to NewBoy’s president and CEO, Manar Tarabichi.