In a move that expands the brand into the digital space, UK-based indie prodco Ideas at Work has launched a free app for iPhone and iPad devices based on its animated preschool series Olly the Little White Van.

Available now on iTunes, Olly the Little White Van is a Complete Control-developed app that targets kids ages four and up and follows the adventures of Olly and his friends in the town of Bumpton.

Players can choose between two interactive games, Delivery Race and Fix It, where users can help Olly fix his friends and deliver packages.

The move into the apps space expands the consumer products program for the IP, which includes new licensees Rocket Licensing and Autumn Publishing (books), Hornby  (master toy partner), and Abbey Home Media (DVD rights).

CiTV currently airs the Ideas at Work/Blink Productions series in the UK and it has been sold into more than 50 countries globally.