London, England-based Rocket Licensing and US-based Licensing Street have signed on to rep 3Line Media’s (in association with twofour54 Abu Dhabi) reading-themed preschool property Driver Dan’s Story Train.

Rocket will work with the IP’s existing licensing and retail partners throughout this year and 2013, helping to build promotional programs, special events, live appearances, enhanced online initiatives and magazine press.

Licensing Street, meanwhile, is promoting the brand and looking for potential licensees at next month’s Licensing Show in Las Vegas.

The Driver Dan’s Story Train TV series, which launched on CBeebies February 27, was created by children’s author/illustrator Rebecca Elgar and follows the adventures of Driver Dan, a  train-driving lion who enjoys reading stories and having fun with his friends.

The latest deals come after twofour54 signed a raft of international broadcasting deals for the IP in February.