Children’s development, production and rights management company Hoho Entertainment has signed a deal with UK-based publisher Immediate Media to debut its preschool brand Cloudbabies in Immediate magazine CBeebies Weekly.

Cloudbabies will make its magazine debut later this month and will also be featured in a dedicated one-off special magazine, CBeebies Special, early next year.

The Bridget Appleby-created series, which features four childlike characters, Baba Pink, Baba Blue, Baba Yellow and Baba Green, is currently being animated by Manchester-based Studio Liddell and is set to air on CBeebies later this year.

The latest deal further adds to a growing list of licensees which already includes Vivid (master toy), Penguin Children’s Books (publishing), Aykroyds and TDP (nightwear, underwear), Hallmark (greetings cards), and Abbey Home Media which recently signed on for UK DVD rights.