The growing consumer products program for hit viral property The Annoying Orange continues to be fruitful thanks to a new deal between IP owner L.A.-based The Collective and Sunrise Confections, which is set to produce gummie and fruit snacks based on the property.

The deal, brokered by The Collective’s licensing agent The Joester Loria Group, will see Sunrise (a Mount Franklin Foods division) unveil Annoying Orange Real Annoying Gummies in 3.5-ounce theater boxes and Real Annoying Fruit Snacks in 8-ounce boxes this week at the NCA Sweets & Snacks Expo in Chicago. The gummies, which come in orange, punch, apple, lemon, and grape flavors, and the fruit snacks will then roll out at retail stores in North America this September.

The popularity of the brand has seemingly skyrocketed, with Annoying Orange attracting more than one billion total views on YouTube and more than 2.3 million YouTube channel subscribers, celebrity appearances including John Leguizamo, James Caan and Weezer, consumer products including Halloween costumes, an app, talking plush, toys and apparel, as well as a new Cartoon Network series that will make its TV debut this summer.