New York-based licensing and branding agency The Wildflower Group has named Christina Nix Lynch as its executive sales director and Rory Flynn as licensing coordinator.

Nix Lynch and Flynn will work alongside Jeanne Perry who has been upped to EVP of business affairs and Cheryl Chua who has been promoted to VP of creative services.

In her new role, Nix Lynch will head up licensing initiatives including all aspects of sales across multiple product categories and report directly to agency principal, Michael Carlisle.

Nix Lynch previously held a 13-year stint at Peanuts Worldwide (formerly United Media) and was most recently its executive director.

In his new role, Flynn will be responsible for providing sales, operations and product development support while managing daily needs of clients and licensees. Flynn most recently held internships at CBS Sports Network and Wicked Cow Entertainment.

Along with the new promotions and hires, The Wildflower Group has also created a new division, TWG Consulting, which provides licensing solutions for manufacturers and retailers covering services such as brand acquisitions, new business development, contract negotiations, and product approvals.