Justin Bieber has extra competition on the brand front as new products based on teen internet phenomenon and Australian-born singer Cody Simpson will be introduced via the latest Toys ‘R’ Us catalog this Friday and Toysrus.com.
Located in a 16-page tween-focused “Swagtastic” section of the retailer’s catalog, the products include 12″ look-alike dolls, singing dolls from toy licensee The Wish Factory, charm bracelets, tote bags, t-shirts, life-size standees, digital diaries, socks, necklaces and other jewelry items.
To date, Simpson has garnered nearly two million Twitter followers and more than 100 million YouTube views.
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