Australian developer Halfbrick Studios has signed a raft of consumer product deals for its best-selling Fruit Ninja app including Mattel, Jazwares, Basic Fun and Nanco.

Companies on board for toys include Basic Fun (handheld electronic devices and key chains), Jazwares (plush, figures and electronics), Mattel (card and board games), and Nanco-Nancy Sales (amusement plush and novelty toys).

Deals for apparel include Bioworld Merchandising (headwear, bags and accessories), Hybrid (apparel), and MjC (sleepwear, loungewear and underwear).

Other companies set to produce miscellaneous products include Coveroo (phone cases), Calendar Holdings (2013 calendars), Healthy Food Brands (fruit snacks and gummies), SmileMakers (stickers), and Trends International (posters).

Products are expected to reach retail shelves this week, later this year and in 2013.

The deals follow on the heels of the expansion of the Fruit Ninja franchise which now has three new versions on different platforms including Fruit Ninja Kinect for Xbox, Fruit Ninja: Puss in Boots for all iOS devices and Fruit Ninja Frenzy on Facebook.

Since debuting in April 2010 on the iPod Touch and iPhone platforms, Fruit Ninja has amassed more than 100 million downloads, and has become one of the most popular apps in the world, with a nearly two-year run on the Top 10 Paid App lists worldwide.