Italy’s Atlantyca Entertainment has inked a licensing deal with Biembi S.p.A. to manufacture and distribute a line of back-to-school products based on Moonscoop’s 52 x 11-minute preschool series Dive Olly Dive!
The licensing deal covers stationery, back packs and pencil cases set to launch at stationery and gift shops across Italy in June.
Dive Olly Dive!, which follows the underwater adventures of young research submarine-in-training, Olly, and his best friend Beth, is an international co-production between Mike Young Productions (subsidiary of Moonscoop), Atlantyca Entertainment in Italy (season 2), Flying Bark Productions in Australia, KI.KA/ARD (Germany), Telegael Teo of Ireland and GDC Assets Management in China.
The series bowed on Turner’s Boomerang channel in Italy on June 13, 2011.