Underground lands Thundercats deal

US and UK-based toyco Underground Toys has inked a deal with Warner Bros. Consumer Products UK to create a range of talking plush products based on characters from the new boy-skewing animated series Thundercats.
January 26, 2012

US and UK-based toyco Underground Toys has inked a deal with Warner Bros. Consumer Products UK to create a range of talking plush products based on characters from the new boy-skewing animated series Thundercats.

The four- and nine-inch plush products will be available at retail in fall 2012.

Thundercats, which airs on Cartoon Network and Channel 5 in the UK and  is based on the iconic 80s TV series, has found a new generation of fans and the brand’s L&M program has expanded into categories including apparel, action figure toys, and watches.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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