Australian toy distributor Big Balloon has been named leading toy partner Down Under for eOne’s popular preschool brand Peppa Pig.
This spring, Big Balloon will distribute a range of toys from international partners including Character Options and Ty. Penguin is already on-board as the IP’s publishing partner in Australia.
Peppa Pig airs twice daily on ABC2 and is one of the highest rating preschool shows on Australian television.
The brand has found recent success branching out into consumer products such as apps and a live stage show.
Peppa Pig racked up US$323 million in UK merchandise sales last year and the series is now being shown in more than 180 territories including the US, where it launched on Nick Jr. in February 2011.