UK-based prodco ITV Studios Global Entertainment has named Trudi Hayward as its SVP and global head of merchandise, a newly created position at the company.
Hayward, former VP at Nickelodeon Consumer Products, will report to EVP and director of consumer products Jean-Philippe Randisi and draw on her previous experience in merchandising brands such as SpongeBob Square Pants, Dora the Explorer and Star Wars.
Prior to her stint at Nickelodeon Consumer Products, Hayward was head of licensing and merchandising at Entertainment Rights and also held roles at Copyright Promotions Group Limited and Beanstalk Europe.
Newsletter
