UK licensing agency AT New Media and independent digital publishing company Team 17 are bringing a line of collectible plush keyrings to retail based on Team 17’s video game-based Worms IP.
Adding to the brand’s existing line (apparel, mugs, figurines, collectibles), the new keychain line features the brand’s characters Original Worm, Army Worm, Pirate Worm and the Super Sheep.
Worms is currently available for Xbox LIVE Arcade, PlayStation Network, Steam for PC, and Worms Crazy Golf for iOS and Android devices.
The announcement comes after a recent deal by AP New Media that saw its digital Gummy Bear property (Gummibär) get an animated TV series, adding to existing apparel, plush and promotional deals for the brand.
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