Tapping into the technology trend of augmented reality-based toys for children, Sesame Workshop has teamed with San Diego-based telecommunications company Qualcomm Incorporated to examine how augmented reality experiences for kids can encourage learning and imagination.
The two companies have created a prototype playset (unveiled this week at CES) that links tablets to traditional playsets bringing physical toys to life digitally. The playset includes common household objects and Sesame characters Cookie Monster, Bert and Ernie. Using Qualcomm’s Vuforia augmented reality platform, all kids have to do is point their tablets at the playsets and the physical play environment is captured by the tablet’s camera and relayed digitally giving children an interactive tablet experience to explore.
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