PBS Kids is looking to appeal to the 26% of parents who plan to use a mobile phone for holiday shopping by making its e-commerce shop available to mobile devices.

The online retail hub, which carries educational books, games, toys and DVDs based on the PBS Kids programs, is now available on any web-enabled mobile device. Additional features include the ability for repeat shoppers to create a profile for a one-click payment option.

PBS worked with Brand-Xpand to create the shop as well as with World Pay and Cell Point to construct the mobile implementation.

In related mobile news, the public broadcaster has launched its new Super Why! Alpha Boost app for the iPhone and iPod Touch. The literacy-based app feature more than 100 party-themed words that are designed to reinforce letter recognition and sounds.

To date, PBS Kids’ educational apps have seen more than 1.4 million downloads.