A special month-long on-air promotion featuring preschool character Pocoyo has launched on Univision’s Despierta America morning show.
The children’s property from Zinkia Entertainment stars in the Despierta con Pocoyo promotion, which runs through December 1 and is aimed at Hispanic families.
Despierta América viewers are encouraged to log onto Univision.com and provide a submission explaining why they deserve to win Pocoyo-branded goods.
A total of 25 Pocoyo gift baskets, which include a set of toys from Bandai America and DVDs from NCircle Entertainment, will be awarded throughout the promotion.
The Spanish-bred animated series currently airs in the US on Univision, Nick Jr. and PBS.