As the Moshi Monsters brand plots its venture into the online TV-viewing space, brand-owner Mind Candy has tapped ex-Kabillion exec Brad Schultz to head up the company’s new online TV division.

Based out of a newly formed LA office, Schultz is responsible for overseeing and driving forward the project as head of Moshi TV. The platform, which was announced at Kidscreen Summit in Feburary and will launch by the end of this year, will host a combination of video content including animated Moshi shorts, moderated user-generated content and programming from third-party producers. The product will also incorporate a social layer through which kids can comment, rate and recommend shows to their network of friends.

The Moshi TV revenue model is yet to be defined but it’s likely to be a mix of both free content and pay-to-view premium content.

Over the next week, Schultz will be attending both MIP Jr. and MIPCOM in Cannes next week. He’s eyeing producers interested in working on Moshi content and also third-party producers looking for a network to air their content.

Schultz previously led digital content for MoonScoop’s kids content platform Kabillion for the last four years. He also worked within Moonscoop on the launch of new shows including Hero:108, Rob Dyrdek’s Wild Grinders and Chloe’s Closet. His father is seasoned animation exec Bill Schulz.