Youth marketing exec Jules Clarkson has been named director of marketing and commercial partnerships for Nickelodeon Australia and New Zealand, replacing Alison Bakunowich, who was promoted and relocated to Nickelodeon UK earlier this year.

Clarkson will be responsible for promoting Nickelodeon’s channels and their brands to consumers, carriers and advertisers, and to maximize audience share, awareness, and cross media revenue for the business. On his plate is the promotion of the upcoming all-new Teenage Mutant Ninja Turtles series, Nick Australia’s impending ninth annual Kids’ Choice Awards on October 7 and a new collaboration with Sea World launching this Christmas.

His experience includes more than seven years with Hasbro, which include his role as head of marketing for Hasbro Australia. During his tenure he re-launched Action Man, the British version of G.I. Joe, to the global market, and he co-ordinated the launch of toys and games behind Star Wars: Episode I in Australia. More recently, he held the position of European marketing director for Electronic Arts, Maxis and EALA studios, where he launched The Sims 2 across 22 European markets.