American Greetings Properties (AGP) has tapped Peter Baghdassarian to head up the licensing and entertainment company’s business affairs.

As VP of business affairs, Baghdassarian will oversee all deals related to production, co-production and entertainment financing on The Care Bears, Strawberry Shortcake and all new entertainment productions.  He will also serve as a key player on the senior management team, aiding in strategic planning across all of AGP’s businesses including entertainment, licensing, distribution and new media.

Baghdassarian is based in AGP’s LA office and hails from an eight-year stint at Starz-owned animation studios Film Roman and Starz Animation. While at Film Roman, he oversaw business & legal affairs on all company productions from wholly-owned preschool series Wow! Wow! Wubbzy! on Nick Jr. to service work on Fox’s The Simpsons and King of the Hill.  For Starz Animation, Baghdassarian performed similar duties on its feature films, including and Disney’s Gnomeo and Juliet.