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Discovery Familia builds content, viewership

Arts and crafts-themed Artzooka has been adapted for US Hispanic audiences through a new production that will air on Discovery Familia, a network that is expected to reach more than four million households by the end of this year.
August 15, 2011

Arts and crafts-themed Artzooka has been adapted for US Hispanic audiences through a new production that will air on Discovery Familia, a network that is expected to reach more than four million households by the end of this year.

Premiering on August 22, the new series, co-produced with CCI Entertainment, will art themes through Spanish-speaking host, Bruno Lazzaro.

The network will also air a series of primetime shorts targeting Hispanic moms. Ser Mamá Hoy (Being a Mother Today) is presented by early childhood expert and Discovery Familia’s brand ambassador Jeannette Torres-Álvarez and features 60-second spots that will touch on kids’ physical activities and fostering emotional intelligence in kids.

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