Twentieth Century Fox has tapped former Sony Pictures marketing exec Zachery Eller as SVP of partnership marketing and promotions.
Eller will oversee all of the studio’s domestic activities in this area as the company looks to expand its promotions division.
A 10-year vet of Sony Pictures Entertainment, Eller most recently served as VP of international promotions and licensing, where he was responsible for overseeing marketing partnerships, promotions, licensing, and consumer products in more than 70 territories worldwide. Before Sony, he was director of international promotions at Warner Bros. Pictures, where he spearheaded global cross-promotional campaigns with corporations such as Pepsi, and L’Oreal.
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