Warner Bros. Consumer Products UK has secured a further four partners for the ThunderCats licensing program ahead of the series launch on Cartoon Network next month.
New partners – bringing the total number of licensees to nine – include TV Mania, which is on-board for children’s apparel focusing on t-shirts and hoodies. Cooneen has taken the license for children’s nightwear and underwear. Zeon is planning a range of watches, bags and gifts for adults and children that will feature classic artwork and imagery from the new ThunderCats series and Gemma International will be bringing a range of paper party wear, greeting cards and gift wrap to market.
The newcomers join master toy licensee Bandai, which is launching a toy range that include action figures, role play products and collectible statues. MV Sports is on-board for wheeled toys and scooters, Rubies will be producing dress up for adults and children, Character World will be producing branded bedding and Panini will be publishing the first ThunderCats magazine.
The new ThunderCats TV program is a modern-day take on the iconic boy-skewing 1980s series.
Meanwhile, entertainment and rights management company Coolabi has signed three new UK licensing partners for its preschool Poppy Cat brand.
Children’s publisher Alligator Books will create a range of art and activity books, Trade Mark Collections, has signed up for children’s umbrellas and bags, and VMC Accessories will supply a new collection of Poppy Cat fashion accessories and dress up.
Games and puzzles, tie-in book and magazine publishing and outerwear are among the categories already secured in advance of the coordinated launch of Poppy Cat product ranges starting next fall.
The preschool series (pictured) launched on Nick Jr UK in May and is set to air on Sprout in the US and TVO, SCN and Knowledge Network in Canada.