The International Licensing Industry Merchandisers’ Association (LIMA) has named licensing vet Adam Berg as its SVP of membership and new business development.
Berg will spearhead LIMA’s membership growth strategy and will be responsible identifying and developing opportunities within various segments of the global licensing industry. His activities will also include coordinating efforts with LIMA’s international managing directors.
Berg hails from trademark licensing firm Equity Management, where he most recently served as SVP of licensing sales.
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