UK-based licensor Bluebirds Brands has appointed Vicky Lee as business development manager.
Lee has gained experience within the gifting and collectables sector having spent three years at Xystos as business development manager. She has also held positions at Mamas & Papas and Russ Berrie.
Bluebird Brands works with properties across film, sport, character, celebrity and fashion and Lee will be responsible for identifying new prospects and developing existing brands within the company’s portfolio – these include Bang On The Door FABric Animals, Pip & Co, Collins Gem, Mr Men & Little Miss Classic, Goochicoo and Monkey.