The new MTV/MGM television adaption of popular ’80s film Teen Wolf has a new UK licensing agent in Rocket Licensing.
The hour-long 12-episode series, which will debut in the US on June 5 and on MTV in the UK on July 7, follows the story of Scott McCall (Tyler Posey) whose life is turned upside down after an encounter with a creature in the night. The TV series brings a darker feel to the story of McCall and his fight to control his new and disturbing self.
A number of category items are expected to be available at retail soon after the first episodes air. The first phase of the campaign will focus on tween and teen-oriented apparel, accessories and stationery, with the aim of bringing a select range of licensed products to market in time for Christmas 2011.
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