Retail giant Walmart has launched a new 360-degree marketing and media relationship with US Hispanic family media company Todobebe, becoming the sole retail sponsor for the company’s multiple platforms, including the Viva La Familia and Blogs de Mamas properties.
Todobebe’s brands target moms with children under the age of five in the US, and according to the media company’s research, more than 90% of these moms want more information on health, safety, food, child behavior and products. As such, the Walmart will deliver content integrations such as a sponsored Soluciones para Mama segment on the weekly TV show ¡Viva La Familia! airing on Univision Network.
Additional integrations are being developed for radio, online, events, print and mobile apps.