Kids’ toy and DVD exec Lisa Arlen has joined DVD distributor NCircle Entertainment as VP of sales and marketing.

NCircle is an independent distributor of children’s DVDs, games and music, including such DVD series as The Cat in the Hat Knows a Lot About That!, Pocoyo, Sid the Science Kid and WordWorld. In her new position, Arlen will direct all facets of the Dallas, Texas-based company’s sales and marketing organization.  She will also play a role in working with rights holders to help drive sales of their products and build their brand equity.

Arlen’s credits include helping to build and sustain retail success for Barney, The Wiggles.  Career highlights include 14 years at HIT Entertainment, where she held positions in sales, product development and promotions. She spent that past five years at Mattel as director of retail development for Walmart.