Genna Rosenberg has been named EVP of strategic marketing, communications and business development at Imperial Toy, a California-based maker of licensed and non-licensed kids’ bubbles, seasonal products and novelty toys.

Rosenberg joins Imperial after an 11-year stint at Jakks Pacific.  She brings with her more than 15 years of toy industry experience in communications, brand promotions, marketing, licensing, investor relations, social media and philanthropy. She will play a key role in the company’s efforts to expand its licensed and non-licensed product portfolio. Rosenberg will also work to drive strategic awareness for the company’s signature Miracles Bubbles brand.

Imperial produces licensed products for Disney, Nickelodeon, Thomas the Tank, Little Tikes, Marvel, Sanrio and Hasbro, and distributes products in more than 75 countries worldwide.