Spring may be in the air, but US kids are still hitting the boob tube in growing numbers. Read on for the most recent ratings from The Hub, Cartoon Network, Nickelodeon and Disney.
Six months in and Discovery/Hasbro joint venture The Hub is showing continued week-to-week ratings growth.
For the week of April 18 to 24, The Hub garnered total day delivery increases with its key target demos, including kids ages two to 11 (+41%, 31,000), six to 11 (+50%, 18,000) and households (+17%, 48,000).
Last Friday’s premiere of Chuck’s Big Air Dare helped drive significant week-to-week time period delivery growth, with gains in the network’s key target demos including kids ages two to 11 (+236%, 84,000), six to 11 (+4,000%, 41,000) and households (+140%, 60,000).
The network’s Saturday primetime block of original series, including Transformers Prime, G.I. Joe Renegades, Dan Vs. and R.L. Stine’s The Haunting Hour: The Series, is also experiencing steady growth. The Saturday evening block was up week-to-week in the time period with kids ages two to 11 (+15%, 55,000) and six to 11 (+32%, 50,000).
Across the month of April, the network’s Monday night lineup of original animated comedies—Adventure Time, MAD and Regular Show —each ranked first in their time slots on all television among kids six to 11, kids two to 11, boys six to 11 and boys two to 11.
Cartoon Network’s Friday nights of animated action-adventure programming earned double-digit delivery gains among kids ages nine to 14 (468,000/ up 11%) and particularly with boys (406,000/ +14%) compared to April 2010. Additionally, new episodes of Cartoon Network’s Ben 10: Ultimate Alien has averaged solid growth across all kids and boys demos – the series’ delivery for boys ages nine to 14 saw the most significant growth of 34%.
Last week, Cartoon Network charted gains among total day ratings and delivery. Kids six to 11 delivery (336,000) increased by 4% and ratings (1.4) by 8%, and kids nine to 14 delivery (263,000) increased by 16% and ratings (1.1) by 22%.
Nickelodeon is closing April as the number-one total day cable network with 2.2 million total viewers. iCarly has nabbed basic cable’s top entertainment telecast with 8.8 million viewers thanks to the April 9 airing of iOMG, while newcomer Bubble Guppies has scored the month’s number-one preschool series telecast. iCarly also ranks as basic cable’s top entertainment program with total viewers and the month’s top series on broadcast and basic cable with kids two to 11, six to 11 and tweens.
The network has also garnered five of the top-ten programs with kids two to 11 (#1 iCarly, #2 SpongeBob SquarePants, #4 T.U.F.F. Puppy, #6 BrainSurge, #10 Victorious) and five of the top ten programs with kids six to 11 (#1 iCarly, #3 SpongeBob SquarePants, #4 BrainSurge, #5 Supah Ninjas, #7 T.U.F.F. Puppy). Nickelodeon’s preschool programming block, meanwhile, boasts three of the top-five preschool telecasts for the month (#1 Bubble Guppies, #3 Dora the Explorer and #5 Team Umizoomi).
Nickelodeon’s digital nets are also catching eyes. Nick Jr. posted double-digit increases and netted its best April ever with kids two to five (+11%). Nicktoons also scored its best April ever with its key boys six to 11 demo (+17%).
Disney Channel has posted its best April to date in total day and primetime. The network earned the top spot in total day for the 12th consecutive month among tweens (490,000/2.0 rating), delivering its largest April audience ever in the demo, as well as among total viewers (1.7 million) and kids six to 11 (593,000/2.4 rating).
The channel’s Lemonade Mouth, which premiered on April 15, has so far become the year’s most-watched original cable movie, with 2.4 million kids and 2.1 million tweens tuning in.
Along with Disney Channel, sister network Disney XD has become one of two kid cable networks to exceed year-ago levels by double-digit percentages in kids six to 11 and tweens. Disney XD increased its audience year to year by 42% in kids six to 14 (151,000 vs. 106,000), by 34% in boys six to 14 (95,000 vs. 71,000), by 41% in kids six to 11 (120,000 vs. 85,000), by 36% in boys six to 11 (76,000 vs. 56,000), by 47% in tweens (97,000 vs. 66,000) and by 45% in tween boys (64,000 vs. 44,000).
Disney XD also delivered its best April on record in total day and prime, propelled by solid performances from key series like Zeke and Luther and Pair of Kings.
The new Disney Junior programming block on Disney Channel saw stellar growth throughout April with the help of Jake and the Never Land Pirates, which is pacing as Disney Channel’s top preschool series ever. The program ranked as the month’s number-one series among kids two to five (834,000/5.0 rating) and boys two to five (455,000/5.3 rating).
Jake and the Never Land Pirates is also the most co-viewed series among all Disney Junior and Nickelodeon preschool block series, with 49% of moms reportedly watching with their preschooler.