With two new consultants in tow, youth-oriented marketing and commercial platform Elastic Rights is officially opening a French affiliated company. The news comes five months after the Madrid, Spain-based firm initially expanded its activities into France.
Industry vet Dominique Poussier will join Elastic Rights France to assist with the overall strategy and expansion in the territory. And, as previously announced, Alexandra Algard is serving as a licensing consultant for the region starting in May.
In France, Elastic Rights currently manages international properties including Kodansha’s Pichi Pichi Pitch, CCI’s Artzooka!, Dori Media’s Champs 12 and Ideas del Sur and Televisa’s Patito Feo (second season) and Consentidos (Spoiled Kids).
The French office is the newest addition to the company, which specializes in the integrated management (TV, HE & L&M) of multimedia brands and content geared towards children, youth and family audiences across Southern Europe.