Rainbow’s PopPixie brand is the focus of new European licensing deals that follow stellar TV ratings across the continent.
In Italy, new fashion licensees include Marini Silvano (caps), Moda Bimbo (bags and fashion accessories) and Effegi Style (shoes). Other deals in include World Cart paper pocket handkerchiefs and Paben key rings, figurines, and alarm clocks in Italy and Cimpa underwear, nightwear and socks in Turkey.
Among four-to-six-year-olds, the animated PopPixie reached peak ratings of 45% on France 3 (October 2010), 58% on Spain’s Clan TV (October 2010) and 58% on TVI Portugal (November 2010). The series has recently begun airing on K-Net (Africa), Canal Panda (Portugal), Kanal D (Turkey), RAI (Italy), Alter (Greece), Junior and MTV3 (Finland), MBC (Middle East and Africa) and Noga (Israel).