Nickelodeon Consumer Products UK has struck a licensing deal with children’s book and magazine publisher DC Thomson to produce Nickelodeon Magazine.

The magazine, which targets the tween and teen girl market, has officially launched across the UK with a circulation of roughly 40,000. The launch is being supported by on-air marketing at Nickelodeon and every issue will feature exclusive gifts.

The 17 yearly issues will include behind-the-scenes content, interviews and photos featuring Nickelodeon’s top-rating shows including iCarly, Big Time Rush, Victorious and SpongeBob SquarePants. The magazine also includes celebrity, pop and TV news, as well as dedicated style and consumer product sections.

The UK launch of Nickelodeon Magazine coincides with the network’s brand expansion strategy to increase audience reach and generate new touch points for properties and content. Other developments include Nickelodeon Land with Blackpool Pleasure Beach and Nickelodeon Cruises with Norwegian Cruise Lines.