Consumer products expansion in store for Olivia brand

Chorion is expanding its US consumer products lineup for the girls-oriented preschool property, Olivia.
February 10, 2011

Chorion is expanding its US consumer products lineup the for girls-oriented preschool property, Olivia.

An interactive eBook edition of Olivia Acts Out will launch later this month on iTunes and will be followed in April by a range of audio books. Also in the publishing sector, a collection of branded Sound and Look & Find books from PIL will launch in September to the book trade, clubs and specialty book stores.

Mid-year, a new stationery line from Rock Paper Pencil will be sold exclusively at Toys ‘R’ Us. A new range of Fruit of the Loom packaged underwear will also hit stores at this time.

A cake décor line from Bakery Craft will be available in the fall and Rubie’s will design a regular and deluxe costume range for national, online and specialty retailers in time for Halloween.

Headstrom, meanwhile, has been signed for Olivia sports balls, sports toys and pool toys, and Carson Dellosa will be developing a line of themed classroom activities for launch in January 2012 at online, educational trade and office supply outlets.

The first wave of Olivia consumer products, based on the book series by Ian Falconer and the CGI-animated series from Brown Bag Films, hit the US market this past fall.

Throughout 2011, global master toy licensee Spin Master’s range of Olivia toys will be supported by a major TV ad campaign and promotional in-store marketing programs. Other categories reinforcing the launch include apparel and accessories, DVDs, publishing, games, puzzles and novelty items.

Additional categories are still available for license.

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