Picture US dating site Match.com but with retailers and manufacturers trying to make a love connection. That’s the way ShopSight CEO Alvin All describes his new website that he hopes will revolutionize the way that retailers stock their shelves.

‘We are starting out by connecting small toy manufacturers to retailers and hopefully they will get their products into places they have never been before,’ says All.

ShopSight invites manufacturers to pay an annual product listing fee (US$199 for two SKUs and up to US$1,000 for an unlimited number). Retailers, for their part, are encouraged to sign up for a free membership and browse the database for products that might fit into their planograms.

‘We see retailers branching out of their standard core products,’ says All. ‘This means that retailers need to redefine the products that they are selling and expand into product lines that they may not have considered in the past.’

All, a co-founder and CEO of iParenting Media, an Evanston, Illinois-based company purchased by the Walt Disney Corporation in 2007, found that his expertise and contacts in the family sphere made kids-related products and retailers a logical place to start. Accordingly, ShopSight’s first area of focus is on manufacturers of baby and juvenile products, toys, video games and other family-friendly goods.

With the tagline Sell More, Buy Better, All reports that the site has received positive feedback from users. Currently, the roster is small, with roughly 50 manufacturers and a few hundred retailers registered for the service, but he expects those numbers to grow over the next few months.